United Kingdom based SaaS platform FanCircles, which connects artists directly with their fans has raised $2 million during it’s latest funding round as the demand for engagement and popularity of fandom continues to grow.
FanCircles stated that artists using its platform have reported generating $100,000 per 1,000 fans through their Premium subscriptions which are currently priced at $99 per year, adding that their platform prioritizes individual artist branding, allowing artists to maintain full control over their fan relationships and brand identity.
“Major companies like Apple Connect and Facebook for Artists have faced difficulties with multi-artist models. This suggests that individual, artist-branded platforms are more effective in resonating with fans and supporting artists’ careers,” FanCircles CEO Kevin Brown said in an official statement.
The new funds will be used to expand FanCircles’ market presence and further develop its platform as the company also aims to expand its operations globally, targeting key markets in North America, Europe, and Asia.
“This investment is a testament to the incredible demand for more authentic and direct artist-fan relationships” Brown added. “FanCircles is more than just a platform — it’s firmly putting artists front and center with its unique model of one app per artist.”
